The CMO Podcast
Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand
Aug 23, 2023
Sejal Shah Miller, CMO of Converse, shares insights on championing youth creativity and future-proofing the brand. They discuss the importance of relevance, resonance, and creativity in marketing, fostering a culture of innovation, and embracing curiosity to stay competitive. The conversation also explores the impact of diverse cultural experiences on creativity and the influence of personal reflections on business insights.
47:42
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Quick takeaways
- Encouraging creativity through off-sites and cultural visits boosts team imagination and innovation.
- Balancing quick decision-making for small tasks with thoughtful approach for brand-changing decisions ensures agility and strategy alignment.
Deep dives
Fostering Creativity Through Team Collaboration
Encouraging creativity among team members was highlighted by Sage, who engages in off-sites and cultural visits to stimulate imagination. Taking time for brainstorming sessions and cultural immersions can amplify creative effectiveness.
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