Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purchased the company in 2003, sales have grown to more than $2 billion.
Today Converse is a creativity fueled brand–with an aspiration to be a platform and champion for youth creativity. And for that, they seem to have found the perfect CMO. Sejal Shah Miller has worked at some of the world’s most creative companies: L’Oreal, Mattel, Estee Lauder Companies, and now Converse, where she's been CMO for nearly two years.
Her mission is simple: to future-proof Converse and leave it in a stronger position than when she found it. She is a diversity, equity and inclusion champion who fosters a culture of collaboration while delivering breakthrough work in fast-paced, highly competitive marketplaces.
This episode was recorded at the Cannes Lions International Festival of Creativity–the perfect setting for a wide-ranging conversation about creativity and leadership. Tune in for a chat with a CMO who believes her brand will be just fine if it focuses on relevance, resonance, utility, and–you guessed it–creativity.
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