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The Voice of Retail cover image

Speaker Spotlight | Emily Heyward, Co-Founder of Red Antler, Author of Obsessed

The Voice of Retail

NOTE

Focusing on the Joy of Shopping

The key insight here is to go beyond the initial business idea and delve deeper into the real problem being solved for people. Instead of solely focusing on the product or service offered, the focus should be on understanding how the offering truly adds value to customers' lives. It's crucial to shift the perspective from just selling a product to creating a meaningful and significant improvement in the customers' lives. Additionally, as we move into 2021, the advice is to prioritize the experience of shopping by emphasizing the joy and enjoyment it brings beyond the transactional aspect of buying.

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