Business Breakdowns cover image

Coupang: Korean E-Commerce Craze - [Business Breakdowns, EP.169]

Business Breakdowns

NOTE

Timing and Competition Impact Market Share

Market penetration through increased frequency of purchase has been a significant driver of growth for the business, alongside customer acquisition and the impact of COVID. Despite being a major player in South Korea by 2021, Coupang entered the market much later than Amazon did globally, allowing ample time for intense competition to develop. Consequently, Coupang has a lower market share in South Korea compared to Amazon's overall e-commerce market share, showcasing the impact of timing and competition on market penetration.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode