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Coupang: Korean E-Commerce Craze - [Business Breakdowns, EP.169]

Business Breakdowns

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Timing and Competition Impact Market Share

Market penetration through increased frequency of purchase has been a significant driver of growth for the business, alongside customer acquisition and the impact of COVID. Despite being a major player in South Korea by 2021, Coupang entered the market much later than Amazon did globally, allowing ample time for intense competition to develop. Consequently, Coupang has a lower market share in South Korea compared to Amazon's overall e-commerce market share, showcasing the impact of timing and competition on market penetration.

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