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How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)
Distribution First
The Importance of Point of View in Content Creation
In content creation, especially for company content, the focus on algorithms has stripped away humanity and unique perspectives, which has led to a demand for authentic point of view content. B2B teams should learn from creators who lead with point of view and experience-based content. It is essential to have a unique perspective as it brings focus and makes content creation easier. Consistency in messaging and a customer-focused approach are crucial for connecting with the audience and should be prioritized over constant self-promotion.
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