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Part 6: Run Paid Ads | $100M Leads Book
The Game with Alex Hormozi
"Free Six-Week Challenge" Generates Massive Revenue in the Gym Industry
"Alright, Hermosi, show me what you got," he said as I placed the ugliest ad ever. No images, no videos, just words in all caps. Leads poured in within hours. I sold 19 people at $299 each, making just under $5700. The six-week challenge became the biggest promotion in the gym industry, driving over $1.5 billion in revenue. I taught it to over 4,500 gyms with countless others using it without licensing."
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