There is often no strong correlation between the creativity of exceptional works and their commercial success. For example, while the Beatles have classic songs that sold millions, they also produced less critically acclaimed tracks that sold well. Similarly, the Emerson String Quartet produces high-quality music, but sales can vary randomly. Publishing represents a financial risk undertaken to introduce new ideas to audiences, aligning closely with marketing. Ultimately, the publishing industry is driven by personalities, as creators seek publishers to support their next endeavors and facilitate their work.