206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
Uncovering Granular Needs Statements
To uncover the specific needs related to avoiding misunderstanding in a job, ask people at the next level what they are trying to achieve and what they are trying to avoid. For example, minimize the time to determine situations of misunderstanding. By going through this process, you can identify the granular outcomes that need to be addressed.
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