Researching Experts for Influencer Marketing

When researching experts for influencer marketing, it is essential to leverage social platforms to crowdsource recommendations. By asking for expert suggestions on different social media channels and engaging in relevant Facebook groups, one can compile a list of names. The focus should be on identifying experts with high engagement levels within their community, as this demonstrates their influence. It is crucial to consider engagement along with follower count. Experts should be creating content that resonates with their audience and aligns with the research topic. Initially, narrowing down the list to 15-25 potential experts is recommended, with a further refinement to around 25-35 individuals for in-depth analysis. Additionally, it is suggested to search beyond popular names to engage with experts who might not be on every list, avoiding the most well-known figures for easier engagement opportunities.