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To Negotiate Better, Start with Yourself

HBR IdeaCast

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Understanding the Other Side in Negotiation

In negotiation, understanding the needs and wants of the other party is essential as it allows for effective influence and mind change. To do this, one must explore possibilities through careful preparation by identifying their own interests and then delving into the interests of the other side. It is crucial to listen to oneself first and then extend the same level of understanding to the opponent. Additionally, the advice to 'go slow' in negotiation is emphasized, indicating that in negotiation, rushing may hinder the process of changing minds effectively.

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