
Building a Scalable Sales Strategy
2Bobs—with David C. Baker and Blair Enns
Focus on Industry Power and Distribution
The speaker reflects on the evolution of the digital industry, emphasizing the importance of gaining more power as an industry. They express concern about the current level of industry power and question the potential for growth. The speaker highlights the significance of distribution in business scalability, suggesting that instead of focusing on increasing the volume of certain activities like webinars, one should prioritize reaching a larger audience through better distribution channels.
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