SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
The Smart Passive Income Online Business and Blogging Podcast
Leverage Customer Emotion for Sticky Copy
To create captivating and memorable copy, tap into the voice of the customer by utilizing their emotions. Customers often express their frustrations in community forums, and these authentic sentiments can provide valuable insights for crafting impactful messages. It is not necessary to rely solely on original creativity; instead, drawing from existing sources, like acclaimed books such as 'Made to Stick,' and incorporating customer-generated content can lead to compelling ideas. While AI can assist in generating creative frameworks like acronyms or metaphors, it cannot match the nuance and effectiveness of human-crafted persuasive writing in its entirety.
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