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Selling Authenticity vs. Loudness
Sales is often portrayed as a domain where individuals need to be loud and pushy, mimicking personalities like Grant Cardone or Bradley. However, being authentic and true to one's personality is key in sales. While a loud and brash approach may work well for some, especially if it aligns with their genuine self, it is not the only effective way to sell. Introverts, for example, can excel in sales by being themselves and adopting a more listening-centered and diagnostic approach during interactions with clients or prospects.