Identifying the Rise of Niche Creators and Specific Verticals

The speaker noticed a trend of individuals like Greg Eisenberg going deep into specific domains or sectors, creating media about the space through writing or podcasting, building products or tools, and investing. They observed that this trend will expand to various industries and every position, creating niche creators for every business vertical. The speaker wanted to make a big bet on the emergence or continued growth of niche creators in specific verticals and create media tailored for those specific categories instead of a generic platform like TechCrunch.