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The Startup Ideas Podcast
Erik Torenberg's Playbook: How to Bootstrap a Multi-Million Dollar Media Empire
Jan 5, 2024
Guest Erik Torenberg discusses the rise of B2B creators, the potential of podcasts, choosing profitable niches, partnerships in podcasting, similarities between music business and VC, expanding reach through creator partnerships, growing expectations of VCs, and startup ideas for professional search engine and matchmaking service.
58:55
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Quick takeaways
- Creating a business that helps creators expand across platforms and share revenue can be a lucrative opportunity.
- B2B creators focusing on specific verticals can build valuable media businesses and incubate other products.
Deep dives
Opportunity to Build Audience-in-a-Box Business
There is a big opportunity to create a business that helps creators expand their audience across multiple platforms. By partnering with creators, providing support, and leveraging their existing audience, it is possible to help them grow on new platforms and share the revenue generated. This type of service could charge a premium or even co-own media properties.
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Listen to the best highlights from the podcasts you love and dive into the full episode