The Startup Ideas Podcast Erik Torenberg's Playbook: How to Bootstrap a Multi-Million Dollar Media Empire
30 snips
Jan 5, 2024 
In this conversation with Erik Torenberg, Co-Founder of Turpentine, expert in B2B creator strategies, discover why B2B creators are poised for success. Erik discusses how to identify profitable niches and highlights the power of podcasts as a versatile media foundation. He shares insights on acquiring creator-led businesses, innovative monetization models, and the significance of data in the media landscape. Plus, explore the evolving culture of San Francisco and how new entrepreneurs can thrive in emerging communities.
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Podcast Power
- Podcasts are an underrated medium for building a media business.
- They can easily be repurposed into newsletters, videos, and community platforms.
Niche Selection
- Focus on enterprise buyers and trending sectors when choosing a B2B niche.
- Avoid overly crowded spaces with mature media ecosystems.
The Hustle Partnership
- My First Million podcast wouldn't be as successful without its partnership with The Hustle.
- The Hustle's media network promoted the podcast and helped it grow.