The Startup Ideas Podcast
Erik Torenberg's Playbook: How to Bootstrap a Multi-Million Dollar Media Empire
Jan 5, 2024
In this conversation with Erik Torenberg, Co-Founder of Turpentine, expert in B2B creator strategies, discover why B2B creators are poised for success. Erik discusses how to identify profitable niches and highlights the power of podcasts as a versatile media foundation. He shares insights on acquiring creator-led businesses, innovative monetization models, and the significance of data in the media landscape. Plus, explore the evolving culture of San Francisco and how new entrepreneurs can thrive in emerging communities.
58:55
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Quick takeaways
- Creating a business that helps creators expand across platforms and share revenue can be a lucrative opportunity.
- B2B creators focusing on specific verticals can build valuable media businesses and incubate other products.
Deep dives
Opportunity to Build Audience-in-a-Box Business
There is a big opportunity to create a business that helps creators expand their audience across multiple platforms. By partnering with creators, providing support, and leveraging their existing audience, it is possible to help them grow on new platforms and share the revenue generated. This type of service could charge a premium or even co-own media properties.
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