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Erik Torenberg's Playbook: How to Bootstrap a Multi-Million Dollar Media Empire

The Startup Ideas Podcast

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Growth Strategies in Creator-Led Businesses

This chapter examines the acquisition of creator-led businesses as a strategy for growth, focusing on the importance of controlling podcast feeds for aligned incentives. It highlights the role of media partnerships and co-creating content with established influencers to enhance reach and engagement. The conversation also delves into innovative monetization models in the evolving landscape of content creation, emphasizing opportunities for B2B creators to capitalize on their audience.

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