Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
How I Built This with Guy Raz
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Evolution from Direct-to-Consumer to Physical Stores for Warby Parker
Warby Parker's expansion from online to physical stores was driven by listening to customers' needs, aiming to provide convenience, eye care services, and brand exposure. Although operating physical stores incurs added costs, the benefits in terms of customer convenience, eye care services, and serving as effective billboards make the economics of physical stores comparable to online channels. Additionally, the shifting landscape of e-commerce with increasing costs also factored into the decision to expand into physical retail.
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