62. Roger Martin - Board failure (1/2): why boards are worst when they need to be best, where they still add value, and the lost art of strategy
Enter the Boardroom with Nurole
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Theory of the Win
A sustainable win is achieved when a company has capabilities that competitors either can't match or won't match due to mixed motives. To ensure a winning aspiration, companies need a clear theory of how they will play superiorly in the chosen market by offering more value, lower costs, or both. Board members should evaluate if the aspiration is linked to where to play and how to win strategies, optimize the pair for maximum impact, assess if capabilities meet the can't point test, and ensure that chosen capabilities align with the desired winning outcome.
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