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A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing
The Tom Ferry Podcast Experience
Focus on Your Target Audience
In the U.S., approximately 5 million real estate transactions are expected this year, representing a small fraction of the total population. The majority of people are indifferent to the real estate market until they are personally affected, often only engaging when they plan to transact. Real estate professionals must be strategic in their marketing efforts, with a clear focus on their audience, particularly when reaching out to previous clients who may have reservations or questions due to market changes or lawsuits. A targeted approach through social media, email, and direct communication is essential to re-engage potential buyers who previously hesitated due to high interest rates.
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