Anything Is Possible with David Friedberg
The Startup Ideas Podcast
Bottled Beverage Industry Inefficiency
- The bottled beverage industry is highly inefficient and environmentally damaging.
- Consumers spend $2.3 trillion annually on bottled and canned beverages, consuming over 100 billion plastic and glass containers.
- 95% of these containers end up in landfills, contributing to half a billion tons of CO2 emissions yearly.
- The process involves growing water-intensive produce (like oranges, which are 93% water) to create beverages that are primarily water.
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