The Startup Ideas Podcast Anything Is Possible with David Friedberg
54 snips
Mar 3, 2022 
David Friedberg, Founder and CEO of The Production Board, dives into the transformative world of sustainability through science and technology. He shares his optimistic view on innovative beverage solutions, including a groundbreaking method for creating custom drinks. Friedberg also discusses revolutionary concepts in nuclear fusion and their potential to provide limitless energy. With insights into sustainable food production and funding for scientific advancements, he highlights the need for tech-driven approaches to environmental challenges.
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Friedberg's Career Shift
- David Friedberg's career started in astrophysics but shifted to tech during the dot-com boom.
- He worked in investment banking during the market crash and later joined Google before founding The Climate Corporation.
Problem-Solving Approach
- Solving big problems requires utilizing the best tools and technologies, often stemming from scientific discoveries.
- Scientists often focus on primary research, but market application requires an understanding of market trends.
Motivation and Sustainability
- Human desire and the need to constantly consume more are key drivers of our actions.
- Friedberg believes sustainability comes from meeting this trend with better technology, not cutting back.
