Make your solution accessible in various formats (images, video, text, audio) to cater to different preferences. Be available in different ways (video call, phone call, in person) at various times for greater engagement. Simplify ordering and delivery processes for physical products. Package your lead magnet in every possible way to attract more engaged leads. Offering your book in multiple formats can increase leads by 2-4 times. Ensure your lead magnet provides immense value, surpassing the cost of your core offer. Provide secrets and implementation to generate interest and prove your worth.
“The business that provides the most value wins, period.” In this episode, Alex (@AlexHormozi) discusses the importance of understanding what a lead is and how to engage them effectively. He also covers creating lead magnets and offers to attract engaged leads.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:17) - Get Understanding
(0:50) - Leads Alone Aren’t Enough
(2:38) - Engage Your Leads
(8:47) - Making a Lead Magnet
(32:09) - Conclusion
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