AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min snip
#71: Sean Cannell, Building a YouTube Channel, Creating Video Content, Making a living using online Video
The Skinny Confidential Him & Her Podcast
Starting Fresh on YouTube: Advice for Beginners
Despite the saturation of YouTube, there is a thriving and growing audience, with projections of billions of new consumers coming online. New users on YouTube are consuming more content than ever, highlighting the platform's health. For beginners, a crucial piece of advice is to niche down—focus on a specific segment rather than attempting to appeal to everyone. This targeted approach helps create a clear brand identity. When viewers land on a channel, they make quick assessments about its focus within the first five seconds, underscoring the importance of having a cohesive branding strategy. A channel should be thought of like a TV network, with a central theme that allows for diverse content under that umbrella, creating an engaging experience without alienating audiences. By establishing a recognizable brand, content creators can encourage viewers to explore different types of content while maintaining clear communication about what each segment entails. This strategy promotes growth and retention on the platform.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode