The Skinny Confidential Him & Her Podcast
#71: Sean Cannell, Building a YouTube Channel, Creating Video Content, Making a living using online Video
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Having clarity on your niche and target audience is crucial when starting a YouTube channel.
- Consistency in uploading videos is essential for building a successful YouTube channel.
- Investing in good audio quality and lighting can significantly improve the content of your YouTube videos.
- Growing your YouTube audience can be achieved through search optimization and collaborations with other YouTubers.
Deep dives
The importance of clarity in niche and target audience on YouTube
When starting a YouTube channel, it is crucial to have clarity on your niche and target audience. This involves determining who your target audience is and what value you will provide to them. By niching down and creating a clear value proposition, you can stand out and attract the right viewers.
Consistency is key for success on YouTube
Consistency in uploading videos is essential for building a successful YouTube channel. It is recommended to post at least once a week, but ideally two to three times a week. Consistency not only keeps your audience engaged, but it also signals to the YouTube algorithm that your channel is active and worth promoting.
The importance of audio and lighting on YouTube
Audio quality is crucial on YouTube, as viewers will tolerate bad video quality more than bad audio. Investing in a good microphone or lavaliere mic can significantly improve your content. Lighting is also important, as it can make a bad camera look good. Natural light from a window or affordable light kits can greatly enhance the visual quality of your videos.
Growing your YouTube audience through search and collaborations
The best ways to grow your YouTube audience is through search optimization and collaborations. By creating videos that rank well in search results, you can attract new viewers who are searching for relevant content. Collaborating with other YouTubers can also expose your channel to their audience, increasing your reach and subscriber count.
Importance of YouTube Search
YouTube search is a powerful tool for growing a channel. By typing in the topics and questions your audience is searching for, you can discover video ideas and create content that aligns with popular search terms. By leveraging YouTube's search engine, you can attract views and subscribers over time.
Longevity and ROI on YouTube
YouTube offers long-term benefits and a high return on investment. Videos can continue to attract views and engagement for years, even while you're not actively posting. By creating evergreen content and building a library of ranked videos, you can enjoy consistent growth and engagement on your channel.
Expanding to Multiple Platforms
While YouTube is a powerful platform, it is beneficial to expand to other platforms like Facebook and Instagram. Each platform offers unique opportunities to reach different audiences and engage with your followers. By strategically repurposing content, creating native videos, and utilizing features like live video and stories, you can maximize your online presence and build a strong personal brand.
Sean Cannell (@seancannell) is a YouTube expert, online video content creator and entrepreneur. Sean has helped influencers and YouTubers build their channels and capture large audiences. Sean's personal Youtube channel is called Think Media and he is also the second half of The Video Influencers with Benji Travis.
On this episode we interview Sean about how to start a YouTube Channel. How to create compelling video content and use that content to build a brand, capture an audience, and eventually turn that content into a business. We dive into the things that work and things that don't work on YouTube and discuss the best way to build your channel.
All Show notes and products mentioned in this episode can be found in the show notes on The Skinny Confidential here
Connect with Sean Here Sean's Channel Think Media Here Video Influencers Here
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