Empathy and community are essential in a cold, hard world. It's not about doing everything alone, but being supported by those around you. Instead of focusing on building an audience, we should focus on building a community. Community allows us to connect with people and solve their problems, rather than just selling our products. By falling in love with people and their problems, we open up endless possibilities for innovation and creativity.
Community vs. audience, what's better? How can you create Superfans? Can you start your business without a community? How can spellwork help you build a community? All these questions and more are answered on today's pod where Michelle dives into the what and the how of building a magical community to support the business goals of your dreams!
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