Ep #281: Keeping Your Energy up During a Launch
Make Money as a Life Coach®
Value Build, Pre-launch, and Launch Strategy
The strategy for a successful launch consists of a value build phase to engage the audience with content matching the offer, a pre -launch phase to inform about the upcoming launch and address objections, and the actual launch phase focusing solely on buying actions. Sometimes the value build and pre-launch phases are combined, particularly for surprise offers. However, typically for programs or masterminds, it is crucial to inform the audience about the upcoming offer in advance to facilitate their entry. The post-launch phase follows the launch.
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