"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeople.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:51) - Explain to salespeople: we know more than incoming staff.

(2:38) - If no gasp at price, price not high enough.

(5:21) - Get the gasp upfront to make everything else cheaper.

(6:09) - People pay for attention; sell to goal, not specific program.

(9:24) - Don't be afraid of no to big one.

(11:00) - More invested, more successful outcomes.

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