The Game with Alex Hormozi The *GASP* & Teaching High Ticket Sales | Ep 147
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Sep 4, 2019 Discover the art of high ticket sales as the host explains how a 'gasp' moment can redefine customer expectations. Learn why a higher price can lead to greater attention and commitment from buyers. Strategies to enhance perceived value and make upselling more effective are highlighted. The discussion also emphasizes the need to embrace rejection in the sales process and how increasing customer investment correlates with better success outcomes. Gain insights that could elevate your sales game to the next level!
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Selling High-Ticket Items
- Explain to salespeople that you possess specialized knowledge customers don't have.
- This helps justify higher prices for services they might undervalue.
The Gasp
- Aim for the "gasp" when presenting your initial price to a prospect.
- If they don't react with surprise, your price isn't high enough.
Price Anchoring Example
- Alex Hormozi shares his suit-buying experience where he was initially quoted $12,000.
- This made a $3,800 suit seem like a bargain, highlighting the power of price anchoring.