E048: Roman Khan: Buying and Growing DTC Companies
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Negotiation Strategy: The Banana Analogy
Effective negotiation is not just about haggling over price, but about understanding each party's unique interests and finding mutually beneficial solutions. Rather than solely focusing on getting the best price, successful negotiators identify additional needs or wants that can be exchanged to create a win-win outcome. This approach, as illustrated by the banana analogy, involves recognizing that parties may value different aspects of a deal and leveraging this insight to maximize the value for both sides.
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