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**Culture of knowledge sharing **
The insight from this snip is to use relatable business examples to help laypersons understand the concept of knowledge management. By avoiding technical jargon and instead focusing on practical scenarios, individuals from non-KM backgrounds can grasp the significance of creating, sharing, reusing, and the loop of knowledge. For instance, a sales leader who initially saw knowledge management as an unrelated task became more receptive when presented with a real-life example that demonstrated how knowledge sharing can positively impact their own productivity and sales goals.