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Optimizing Feelings vs. Metrics: The Importance of Evoking Emotions in Software Design
Optimizing for metrics in software design may leave important aspects on the table. Instead, designers should focus on evoking specific emotions in users. The feelings that software design should aim to evoke include joy, speed, organization, and focus. While the idea of optimizing for feelings may sound romantic, it is actually a modern approach that challenges the reliance on numbers and graphs. Many successful brands and products, such as Nike, Disney, and Apple, have resonated with customers by prioritizing the emotions they want to evoke. Walt Disney crafted Disneyland with a specific emotional experience in mind, Phil Knight considered emotions when designing the first Nike running shoe, and Steve Jobs envisioned the emotions users would feel with the iPhone and Macintosh. While numbers are important for evaluating success, it is crucial for product creators to prioritize the human experience and consider how they want users to feel during the creation stage.