
How to Have the Hardest Conversations—in Marriage, Politics, and Life
Plain English with Derek Thompson
00:00
Similar Feelings, Differing Facts
The feelings in people's lives are often more similar than the facts of their opinions. Persuasion is difficult as nobody in history has ever been persuaded of anything. To change someone's views, it is crucial to show them that a new idea is a perfect expression of an old, deep value they already hold.
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