Plain English with Derek Thompson cover image

How to Have the Hardest Conversations—in Marriage, Politics, and Life

Plain English with Derek Thompson

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Similar Feelings, Differing Facts

The feelings in people's lives are often more similar than the facts of their opinions. Persuasion is difficult as nobody in history has ever been persuaded of anything. To change someone's views, it is crucial to show them that a new idea is a perfect expression of an old, deep value they already hold.

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