AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min snip
I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)
Marketing Against The Grain
Exploring the Impact of AI on Search Engines and Content Strategies
The argument for Google search focuses on maintaining consistency in search volume queries and Google's share, as well as the stickiness of Google compared to open AI usage. Marketers traditionally relied on text-based content for acquiring traffic from Google, focusing on educational keywords, and consumer behavior tracking. However, AI advancements are expected to disrupt search engines, particularly impacting informational and educational content strategies. This disruption requires marketers to develop media strategies considering multimodal content, like videos on social platforms, to reach audiences, such as Gen Z, who heavily rely on social media for product discovery. Marketers need to anticipate and adapt to these AI-driven changes in search and content consumption behaviors to stay competitive and relevant in the evolving landscape.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode