Finding the Goldilocks Zone in Design Research

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When collecting diverse stories, design researchers look for edge cases and extreme outliers. The goal is to gather a wide range of human data. After analyzing this data, they prioritize ideas that offer both value and feasibility, similar to finding planets in the Goldilocks zone. The projects in the Goldilocks zone are the ones that strike the perfect balance.

Lou sits down with co-founder and executive director of the Public Policy Lab, Chelsea Mauldin. She gives us a preview of the talk she will be giving at the upcoming Civic Design Conference, Nov. 16 - 18th. They dive deeper into the intersection of design in the public sector and how that can look when dealing with all levels of government policy. Chelsea briefs Lou on how her nonprofit partners with government personnel to develop policy, and how the civic design community is growing today. She also discusses the different struggles her nonprofit faces versus those in the private sector.