Understanding Innovation in Business

Innovation in business is not just about adding product features, but rather about thinking creatively. Companies often use the term 'innovation' to make something seem harder than it is in reality, allowing them to charge more or take more credit. True innovation is not simply adding technology like motors or screens to existing products, as this does not necessarily drive true progress or value. An example provided highlights how the addition of a motor to a conference room screen did not necessarily improve functionality, showcasing that true innovation goes beyond superficial enhancements.