Navigating Business Priorities and Stakeholder Engagement in Sales

Aligning with a business priority is crucial in sales, understanding how it is quantified and measured helps in addressing the problems effectively. It is essential to involve key stakeholders by providing reasons for their involvement and demonstrating the value they can bring. By already having contact with multiple people in the organization, it sets a different expectation and shows that the salesperson is seeking perspectives rather than using the person as a gatekeeper.