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3 Mistakes ALL MARKETERS Make In Their Distribution Strategy
Distribution First
Understanding Your Audience and Choosing the Right Distribution Channels
It's crucial to understand that your audience consumes content across various channels and formats. To achieve the most significant impact, focus on channels that align with your strengths, where you can consistently engage without feeling overwhelmed. Identify where your audience spends their time and interact with them in those spaces. Remember, content distribution is a long-term strategy, not an overnight success. Different channels cater to different audience segments and stages, necessitating a diverse content mix to effectively reach your audience over time.
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