5 Steps to Price Positioning

For higher priced goods or items that require more consideration, people are more likely to default to saying 'no'/nIt is easier for people to say 'no' because anything other than 'no' requires more effort and commitment/nBy putting the price up front, people are encouraged to make a decision immediately/nKnowing the price allows people to make a more serious decision, either saying 'maybe' or 'yes'/nAnchoring the value of the offer to something higher than the actual price helps to create perceived value/nScarcity can also be used as a motivator to encourage people to take advantage of a special offer before it expires