Transitioning to High-Ticket Strategies and Lead Generation Innovations

Shifting to high-ticket offerings led to a change in content marketing strategy. Instead of focusing on volume, the emphasis shifted to attracting fewer but higher-paying clients. This transition eliminated the need for traditional content marketing strategies and instead focused on running successful ads to increase visibility. Additionally, moving events online due to COVID led to a significant discovery in lead generation. By hosting virtual events with low-priced tickets and converting recordings to Evergreen offers, they created a successful lead generation system. The approach of offering very low-ticket virtual events or Evergreen offers, even at $10 or $20, proved more beneficial than providing free content. This strategy allowed for greater control over the content creation process and emphasized quality over quantity.