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#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Being A Facilitator And Teacher With A 65k-86k Framework (April Dunford)
The speaker struggled with the broadness of marketing and the mismatched expectations in fractional VP marketing roles, leading to the desire for shorter engagements focused on positioning. After two years, the speaker settled on a workshop model, acting as a facilitator and teacher to help companies with their positioning. They emphasized the importance of recognizing when a strategy isn't working and being willing to pivot. By setting strict qualification criteria, such as focusing only on B2B companies with sales teams and a certain stage of development, the speaker ensures quality work and justifies charging premium fees for valuable outcomes.
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