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The Knowledge Project with Shane Parrish cover image

#86 BJ Fogg: Create Lasting Change

The Knowledge Project with Shane Parrish

NOTE

The Power of Diminishing Fear and Cultivating Hope in Behavior Change

Diminishing fear can allow hope to emerge, motivating individuals to do harder tasks. Research on tiny habits showed that around 20% of people reported stepping up and doing a hard behavior within a five-day program. This success in small changes led to an identity shift, as feeling successful in even tiny changes can change how individuals see themselves and lead to further behavior change.

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