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#40 How to make a living as a Content Creator with Jay Clouse
Bad Decisions Podcast
Discovery vs. Relationship Platforms
- 🤝 Relationship Platforms:
- You own and control these.
- Decentralized (e.g., email, podcasts, SMS, private communities).
- Content delivery is reliable and chronological.
- 📣 Discovery Platforms:
- Built-in mechanisms for content discovery (e.g., social media, YouTube, search).
- Monetized with ads, incentivizing engagement.
- Easier audience growth, but less control and susceptible to platform changes.
- 🤔 Choose One of Each:
- Every creator should use at least one of each platform type.
- Relationship platforms are more resilient long-term assets.
- 💡 Pick Your Discovery Platform:
- Video: Long-form? YouTube. Short-form? Instagram Reels, TikTok, and YouTube Shorts.
- Writing: Twitter, LinkedIn, Threads (all three are reasonable).
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