The BarberShop with Shantanu cover image

Former CEO of Indigo, Co-founder of Akasa on Building Great Businesses, Running an Airline in India

The BarberShop with Shantanu

NOTE

Spending Money on Things Customers Pay For

The key reason people fail to make money is spending on things customers are unwilling to pay for. Customers value safety, newer airplanes, a frictionless journey, extra legroom, better food, and a choice of food, but not luxury items like red carpets, blue carpets, bag carriers, or spectacle cleaners.

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