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Former CEO of Indigo, Co-founder of Akasa on Building Great Businesses, Running an Airline in India
The BarberShop with Shantanu
Spending Money on Things Customers Pay For
The key reason people fail to make money is spending on things customers are unwilling to pay for. Customers value safety, newer airplanes, a frictionless journey, extra legroom, better food, and a choice of food, but not luxury items like red carpets, blue carpets, bag carriers, or spectacle cleaners.
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