The Principle of Follow Fundamentalism in UI Design

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Intercom believes that its products are at a high product level and not at the design level, and that it follows fundamental principles to make its products easy to use.
The principle called "follow fundamentals" is one of Intercom's favorite principles because it makes products similar to those of other companies.

In this episode Des Traynor and Paul Adams discuss the principles upon which we've built our product, and indeed our business, here at Intercom. They talk about the value of having a clearly defined set of principles and how they can become the foundation for cohesive decision making.

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