The 3-Step Framework To Win Every Sales Pitch ft. April Dunford
Marketing Against The Grain
Building trust and credibility in sales conversations
In sales conversations, it's crucial to educate customers about their situation and constraints, while also establishing trust and credibility. By sharing experiences and guiding customers based on what's important, sales reps can reassure buyers, gain their trust, and serve as a knowledgeable guide throughout the purchase process.
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