Building a product was challenged by the team’s personalities, as they would get sidetracked and overestimate their capabilities to build. They had to understand the total cost of ownership, including selling, educating customers, and iterating on features. They learned to internalize momentum and focus on iterative customer-driven development. Overcoming the lure of a horizontal product and embracing commitment was also a challenge, as the idea of constraint felt claustrophobic, but they learned to give weight to positive outcomes over perceived limitations.

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