Best of 2023: Top Advice from Business Experts
Shopify Masters
Media Exposure Depends on Audience Engagement
Founders often miss out on media exposure by failing to consider the audience of media outlets. Media organizations prioritize their audience over individual businesses seeking coverage. To get featured in the media, founders need to understand that their focus should be on providing value to the media outlet's audience, not on getting the attention of the media organization itself.
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