
Think Bigger and Innovate w/ Sheena S. Iyengar
The Psychology Podcast
Triangulating Desire in Problem Solving
When solving a problem, it is essential to break it down into no more than five main challenges. Identifying the ideal solutions involves considering how the solution should feel, look, and what it should accommodate. This includes looking at it from the perspectives of the entrepreneur, the customer, and other stakeholders. By defining these feelings and using them as criteria for judgment, it ensures that the chosen solution makes sense and is not biased by popularity or personal preferences.
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