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Think Bigger and Innovate w/ Sheena S. Iyengar

The Psychology Podcast

NOTE

Triangulating Desire in Problem Solving

When solving a problem, it is essential to break it down into no more than five main challenges. Identifying the ideal solutions involves considering how the solution should feel, look, and what it should accommodate. This includes looking at it from the perspectives of the entrepreneur, the customer, and other stakeholders. By defining these feelings and using them as criteria for judgment, it ensures that the chosen solution makes sense and is not biased by popularity or personal preferences.

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