Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)
Mobile Dev Memo Podcast
Branding and Gaming: The New York Times' Successful Integration
The New York Times has achieved success in gaming by seamlessly aligning its games, like Wordle, with its established brand values and lifestyle positioning. The integration of gaming into its offerings complements its identity as a sophisticated newspaper with a specific cultural perspective, enhancing reader engagement through elements of competition and social interaction. This strategic execution matches the interests of its audience, particularly those who enjoy puzzles and games. For other legacy media companies to replicate this success, they must ensure that their gaming initiatives resonate with their brand values and cater to their audience's expectations. Establishing a new relationship model with audiences that reflects core values is crucial for non-endemic companies venturing into gaming. Overall, the New York Times exemplifies how a legacy brand can leverage gaming to foster deeper audience connections while maintaining its brand integrity.
Remember Everything You Learn from Podcasts
