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Product-Led Growth (PLG) Masterclass: How World Class Companies Grow in 2024
Product Growth Podcast
Optimizing User Onboarding for Maximum Engagement
Effective user onboarding starts with minimizing friction through features like single sign-on and allowing personal emails. Utilizing a progressively expanding form enables a balance between gathering necessary information and keeping users engaged, thus customizing the onboarding experience based on user personas. This targeted data helps forecast user needs and enhances the time to first 'aha' moment. By limiting the number of initial questions, user drop-off can be reduced while still paving the way for meaningful engagement. Moreover, relying on basic principles rather than introducing complex AI solutions can yield significant improvements in onboarding performance. Continuous experimentation with user metrics, like encouraging users to create and share multiple boards, is essential for optimizing engagement and achieving successful outcomes in the onboarding process.
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